ShoppePioneer5Providence is already known for its fabulous food, cocktail culture, architectural delights, and nightlife variety,  but did you know there is a burgeoning style and fashion scene as well? It’s true, and here at we like to keep you informed, so we’re going to let you in on a little secret. Check out the Shoppe Pioneer, NOW! You’ll be glad you did!

Located at 253 S. Main Street, Shoppe Pioneer is one of the newest fashion and lifestyle boutique stores to open in the South Main Street shopping district. Down the street from RISD, near the scenic river front walkway of South Water Street and across from downtown, lies this great little gem. It’s well worth a lunch hour trip or quick visit before an afternoon movie at the Cable Car Cinema, or after a meal at one of the many restaurants that dot this picturesque area of PVD!


Brainchild of Natalie Morello, Shoppe Pioneer  is  the culmination of a lifelong dream  of opening her own boutique.  After years working in NYC, travelling the world and immersing herself in the fashion scene for others, Natalie chose Providence to call home and bring her special brand of style to inspire and delight Fashionistas from all over the state and beyond.

Natalie brings her eye for classic design, indie style and handpicked treasures together in a warm and inviting boutique where you’ll find your eye never rests. There is a lot to see, and the store offers  a relaxed environment where fashion meets serenity. You will enjoy and savor  the visual experience as much as the delight of the clothes.  There is something for everyone at Shoppe Pioneer!

Natalie carefully selects all the clothing and designers she carries in the store. Designers from England, Spain, the US and Little Rhody grace the racks and easy shopping flow Shoppe Pioneer exudes. The best part is that Natalie keeps her pieces to a minimum, so  the designs are always fresh and changing; it’s almost guaranteed that no one else will be wearing the same piece you are!  You’ll find that if you’re looking for a unique piece, a complete outfit for a special occasion, interview, or just for fun, there is  always something new to see!  Most pieces are around $65 and full outfits are about $120 and below, so the fresh style you’ve been yearning for is within affordable reach.

Flirty daytime dresses transform easily for evening with the addition of wonderful accessories, or combine a tailored jacket and skirt to show off your individual style, but remain office-appropriate. Natalie also has a terrific selection of gifts, jewelry, handbags and other unique accessories from local and European designers  that are sure to strike your fancy and style.  Comfortable-casual, or office -formal, Shoppe Pioneer  has something to make contemporary style your very own.


Are you a Vintage Aficionada? You’ll not be disappointed.  Check in with Natalie to get a peek at her collaborative, all-vintage collection as well. The Vault, recently opened last month and offers the same care in selection, attention to style, and fashionable eye for vintage style. Open to the asking, check in with Natalie to get a first-hand look,  otherwise sign up to get on the exclusive,  monthly invite list!

Recently voted as 2012 Editor’s Choice for Best Last-Minute Wardrobe Change by Rhode Island Monthly, Shoppe Pioneer  is well worth the time to check out regularly to find that perfect outfit, accessory or piece to freshen up your wardrobe – anytime!


New or old, high style or classic, when you’re looking for a new home, contact one of our agents at to help you! Our specialty is the attention  to detail  in suiting your lifestyle and home search!

Recent Posts